Target Your Best Customers
Actionize customer segmentation and personalization with analytics.
Your customers aren’t all the same. Some are younger, some are older. Some are high tech and engage with your app or text messages, others just read email or perhaps regular mail. And they all have different financial needs.
How do you effectively market to all of them? Through targeted marketing, delivering the right messages to the right customers at the right time! Doing this effectively depends on two strategies done well:
- Segmentation: Which groups of customers are similar? For example, which of your customers are younger yet have high disposable income, engage well with your app, and are most in need of a new credit card right now?
- Disposable Income
- Personalization: What message will resonate the best with certain customer segments? For example, what message would be best for promoting a credit card to your younger, affluent, tech-savvy customers who are most in need of one?
We can help you with this in two ways: