Xplore™ by Stakana® automates this process by taking the data you already collect and using it to predict whether you’re about to lose another customer account, if one of them is ready for a new or additional product, and even which consumers are the best fit for your institution.
Customers and account-holders are to the life of your institution. Replacing one account-holder can cost 10% – 25% more than keeping them.
When you know who is likely to leave, you’ll know who to target in your marketing efforts – saving money, increasing marketing productivity, and ROI. By targeting the individual account holders who are leaving, you’ll be able to focus your efforts on those customers who are the most valuable: your current ones.
Using our proprietary algorithms, the Stakana Platform will tell you who to engage and what product or products they are ready to add to their accounts. It’s the perfect edition to focus on both retention and cross/up-sell.
These days, customers expect you to know who they are and what they’re interested in. You need to know what each individual customer responds to, what channels they use, and how you can most effectively target them. And with the competition just a click away, you need to be able to act fast.
It’s expensive to find new customers and members. That’s why we are developing an addition to our software features – one focused on finding those customers who are right for you. This module will add a new and intuitive analysis of what drives your customers and members to be a part of your brand.
Up to 100k Inputs
Up to 250k Inputs
Up to 500k Inputs