These are some recent technical publications by members of our experienced team. Coding is in the SAS programming language, but the statistical and graphical methods are universal.

 

Maximizing Cross-Sell Opportunities with Predictive Analytics for Financial Institutions (2017)

How can we use our customer data to predict which existing customers are the most likely to purchase one of our financial products? We can then use this information for effective targeted marketing to increase customer engagement. Based on real data from a credit union.

Presented at the 2017 SAS Global Forum.

 

Reducing Customer Attrition with Predictive Analytics for Financial Institutions (2016)

How can we use our customer data to predict which customers will close their accounts? We can then use this information for effective targeted marketing to reduce customer attrition. Based on real data from a credit union.

Presented at the February 2016 Insurance & Finance SAS Users Group Virtual Meeting.

 

Managing and Monitoring Statistical Models (2013)

How can we efficiently ensure that we’re always getting the best results from our statistical models?

Presented at the 2013 SAS Global Forum and the 2013 MidWest SAS Users Group Conference.

 

Visualizing Your Data When There Is Too Much of It to Visualize (2012)

How can we visualize huge amounts of data effectively enough to find underlying patterns?

Presented at the 2012 SAS Global Forum and the 2012 Insurance and Finance SAS Users Group Summit.

 

An Introduction to the Analysis of Rare Events (2011)

How can we effectively analyze rare events such as natural disasters, rare diseases, or component failures?

Presented at the 2011 Western Users of SAS Software Conference and the 2011 MidWest SAS Users Group Conference.

 

Graphing a Progression of Time Series Plots (2011)

How can we graph a progression of time series plots to find underlying patterns in two dimensions of time?

Presented at the 2011 Western Users of SAS Software Conference and the 2011 SouthEast SAS Users Group Conference.

 

Getting Correct Results in Linear Regression (2010)

When using this common statistical model, how can we be sure that our results are correct?

Presented at the 2010 SAS Global Forum and the 2012 Insurance and Finance SAS Users Group Summit.

 

A Little Stats Won’t Hurt You (2009)

An introduction to basic but important statistical concepts.

Presented at the 2009 SAS Global Forum and the 2009 Western Users of SAS Software Conference.